Take a look at some of the work we’ve positioned, strategized, concepted written, designed, executed, and deployed for amazing brands worldwide.
Complex services benefit from visualizations that make abstract concepts tangible. We helped Google explain the benefits Google's Password Manager using simple metaphors and clear language.
The pandemic has created new limitations on content production – making live action shoots impractical. We worked with Google to develop a wholly CGI approach to explaining Password Manager – using clear language, paired with simple and pure visual metaphors to explain complex concepts with minimalist style.
Credits
Client: Google
Strategy & Scriptwriting: inside.company
Directed & Produced: Oddfellows
Brands need video content that stands out in social feeds. We created an ASMR-inspired spot for Spotify to help drive subscriptions for their premium paid service.
With brand and consumer content living in a single continuous feed, it's critical to stand out. For Spotify Premium we imagined a tactile physical version of their all digital service. One that's built from premium materials like stone, wood, leather, and fabric. This touchy feely piece enhances the perception of Spotify Premium’s value, and grabs viewer attention with a uniquely new perspective on their product.
Credits
Client: Spotify
Strategy & Positioning: inside.company
Concepts & Copywriting: inside.company
Direction & Production: Oddfellows
inside.company designed a new app to introduce Celebrity’s most technologically advanced ship ever to a new generation of tech-savvy luxury travelers.
There’s no better way to welcome guests and orient them on a cruise then with a tour. We took the traditional cruise ship and gave it a modern twist. The Edge Access Tour offers guests a personalized app-based augmented reality tour of the ship’s amenities, restaurants, and entertainment. 3D binaural audio recordings, brought to life with a 3D augmented reality cast including Celebrity CEO Richard Fain, and RFID beacon technology make for an engaging and immersive experience to complement the cruise line newest addition to the fleet.
Credits
Client: Celebrity Cruises
App Design: inside.company
Writing: inside.company
App Developer: Trigger
The spread of misinformation online has emerged as a critical issue of our time. Some say one that threatens the very nature of our democracy. Adobe is working on a solution and we were tasked to help.
The Content Authenticity Initiative is building a system to provide provenance and history for digital media, giving creators a tool to claim authorship and empowering consumers to assess the trustworthiness of online content.
Credits
Client: Adobe
Strategy & Positioning: inside.company
Concepts & Copywriting: inside.company
Direction & Production: Oddfellows
We helped launch Creator Burger – a San Francisco based start-up that's making delicious burgers using AI and robotics.
Launching a new brand, product, or service requires creating a compelling brand narrative. Quick serve restaurants and fast casual dining are fiercely contested spaces, where margins are razor-thin and a single misstep is felt in the bottomline at the end of each day. In the summer of 2018 inside.company developed the content strategy and messaging tone and voice for Creator — a culinary robotics company that’s using AI and robots to cook and build burgers to order.
Credits
Client: Creator / Momentum Machines
Strategy & Positioning: inside.company
Web Copy & Brand Voice: inside.company
Design: Frog Design
Airbnb planned to branch out into the luxury rental space and looked to us for strategic positioning and brand voice guidance.
Two years before Airbnb Luxe officially launched, Airbnb reached out to us to help position their newest service for success in the marketplace. Airbnb did a tremendous job creating a brand where people everywhere can belong anywhere. Our challenge was to position Airbnb Luxe as the company’s premium offering, without being perceived as too exclusive to their core brand mission, or alienating existing members of their community.
Credits
Client: Airbnb
Strategy & Positioning: inside.company
Brand voice: inside.company
Our founder led the creation of a national campaign to raise awareness about food waste in America. To date it’s received more donated media than any pro-bono campaign ever created.
inside.company concepted, messaged, and positioned the new store opening of Apple’s third largest retail location in the US.
Instead of hiring a big agency, Apple embedded inside.company into their in-house Marcoms team to position, concept, and message their new store opening – Apple Aventura. Situated in South Florida, the mid-century inspired pavilion was designed to meet the growing demand for US and Latin-American markets. Our Miami headquarters positioned us to tap into the local scene and culture to create messaging and programming that was a perfect fit.
Credits
Client: Apple
Concept / Strategy: inside.company
Messaging: inside.company
Design: Futura
Artificial Intelligence incubator enlisted inside.company to work across emerging startups to help them develop their brand voice and narrative.
We help brands articulate what they do, how they do it, what makes them different, and why the world should care. All Turtles, a Silicon Valley based incubator that focuses on artificial intelligence technology, hired insidecompany to help with just that, across three startups they were helping get off the ground. Disco is an employee engagement tool that makes it easy to recognize contributions large and small across your company. Spot – a chatbot designed to help victims of harassment and discrimination record and report their experiences. Edwin offers personalized and accessible English language tutoring using AI.
Credits
Client: All Turtles - Disco / Spot / Edwin
Brand positioning: insidecompany + All Turtles
Brand voice and tone: inside.company
inside.company branded and launched LA’s newest motorcycle company, GTMotocycles.
Oftentimes we’re engaged with companies before they are even official companies. When we say we start at the beginning, we mean it. We do naming exercises, conduct market research, find product-market fit, design and develop complete branding and logo systems, establish visual and verbal communications guidelines, build websites, write the site copy, concept PR stunts and write press releases, and build and deploy social media strategy and assets. GTMotocycles is just one example of how we take companies from conception through launch.
Credits:
Client: GTMotcycles
Created at: inside.company
Role: Branding, Identity Design, Brand voice & messaging, PR, website, apparal, product design
Photography: Carlos Ricci
3D Artist: Simon Potter
Award-winning mobile gaming company, Dots, was launching their third mobile game and engaged insidecompany to concept their ad campaign.
No matter the medium, we hold all projects to the highest standard. Craft is never compromised whether we’re writing a tweet or writing a Super Bowl spot. inside.company wrote the script for the Dots&Co launch commercial.
Credits
Client: Dots
Scriptwriting: insidecompany
We helped rebrand Google’s research division as Google AI, one of the highest profile divisions in the company today.
The project required managing complex information across multiple constituencies and the distillation of highly-technical computer science concepts into easy to understand consumer facing language. Our role included – content strategy, conducting of interviews with subject matter experts within Google’s AI team, long-form copywriting, and editing. View the full live site here: ai.google
Credits
Client: Google
Content Strategy & Writing: inside.company
Site Design & Development: Upperquad
Google was launching a new experience center located in the historic Spruce Goose Hangar created to engage key clients in deeper conversations. We helped position and message the complete marketing collateral system for launch.
At inside we only pitch projects we truly believe in. For this opportunity, we partnered with content agency, Oddfellows, to work on Google’s newest invitation only experience center. The project required working inside Google’s event programming team to distill and clearly communicate what fortune 50 clients could expect from the Room98 experience. One part brochure and one part programming guide we developed the brand voice and executed end-to-end messaging from the first introductory email, through to printed invitations, a high-end printed brochure, website, apparel, and corporate gifts.
Client: Google
Brand Voice & Copywriting: inside.company
Directed and produced by: Oddfellows
Art Direction: Lisa Mishima
Design: Lisa Mishima, Yuki Yamada, Joyce Liu
We specialize in storytelling and video-based narratives. Our team developed concepts and scripts for the Google Santa tracker. Animation by our good friends Oddfellows.
We’re often hired to create content for an upcoming holiday or season. We work fast and we never sacrifice quality. Just because something is intended to be made only for a season, doesn’t mean we approach it differently. We intend for all our content to feel unforgettable.
Credits
Client: Google/Upperquad
Concepts & Script Writing: inside.company
Animation: Oddfellows
Developed in partnership with Shopify’s in-house production department we developed concepts and scripts for the Shopify Chip & Swipe reader launch.
In the hotly contested space of point-of-sale payment processing, a differentiated story and compelling content are key to standing out. Shopify came to us with the challenge of introducing their first POS hardware to the world. We rose to the occasion, and developed the product’s tone and voice, along with a suite of online video narratives, and online messaging.
Credits
Client: Shopify
Brand Voice and Tone: inside.company
Web Copy: inside.company
Web Videos/Scripts: Shopify + inside.company
Complex services benefit from visualizations that make abstract concepts tangible. We helped Google explain the benefits of their highest level of digital security – the Advanced Protection Program.
COVID-19 has created limitations on the production industry – making live action shoots impractical in some instances. We worked with Google to develop a wholly CGI approach to explaining the Advanced Protection Program. We developed clear language, and paired it with simple and pure visual metaphors to explain complex internet security concepts.
Credits
Client: Google
Concepts & Copywriting: inside.company
Direction & Production: Oddfellows