inside.company

founders

atkatz.png

matthew atkatz

Matthew uses the power of storytelling and technology to create culture-changing growth for business. He’s a strategic marketer with a deep creative foundation, and nearly two decades of global experience working at advertising agencies and technology startups.

He’s been fortunate to have honed his skills working with some of the world’s top shops including Ogilvy & Mather, 180 Amsterdam, Crispin Porter + Bogusky, W+K, 72andSunny, and Saatchi & Saatchi. His global brand experience includes adidas, Under Armour, Grey Goose, Chrysler, ESPN, Universal Studios, Google, Airbnb, and Shopify.

Matthew holds a BFA in Industrial Design from the Rhode Island School of Design. His creative methodolgy has been shaped by his experience living and working abroad in Amsterdam and Beijing. His global experience gives him a broad cultural perspective and strong handle on creating universally resonant work. He has won every award in the industry — including multiple Cannes Lions, Clios, and One Show Pencils — and his work has been covered in all the major industry trades.

Screen Shot 2018-01-26 at 5.35.48 PM.png

liz marks

Liz Marks is a writer and brand consultant who specializes in marketing and communications for technology and emerging brands.

She has created global campaigns for Apple, Piaggio, Samsung, and Silicon Valley start-ups including Facebook, Airbnb, Google, and Dropbox. Her agency experience includes: TBWA\Media Arts Lab, 72andsunny, CP+B, and BBH. 

Her breadth of work covers everything from designing and implementing brand architecture, developing messaging, tone/voice, and strategy for emerging brands, to creating global TV spots and 360 advertising campaigns for the world's best known brands and Fortune 500 companies. 

Liz lives and works between Miami, Los Angeles, SF, and New York. She graduated magma cum laude from NYU and holds a BA in English and American Literature. Before marketing, Liz was a professional modern dancer.